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The Yodsukars

Yodsukar EDU is run by Photography and Cinematography team Rich and Christine Yodsukar. Our business has skyrocketed from $100 weddings to a 6 figure income in 3 years. With a client list ranging from Farmer’s Insurance to WEtv and OWN, to David Tutera, we will give you an in depth look at our journey, and teach you how to apply those same techniques and practices to your business, giving you the strong framework you need to be successful.

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One-on-One Mentoring
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A career in wedding photography or cinematography can be as satisfying as it is challenging.  Professional guidance from seasoned wedding professionals is often regarded as one of the best investments one can make for their business, so we’re thrilled to be taking on a select number of mentees for 2015.  
We recognize that every business has it’s own unique set of needs, so we have designed offerings to include the information that we get asked about more, incuding two bundles to assist wedding photographers and cinematographers with taking the next step in their careers. Take a look in The Store, Where Your Success Is Our Success. 

I have always had questions I felt awkward to ask & didn't want others to think less of me because of these questions. But today I got to ask all these "silly not so silly" questions & they made me feel so comfortable asking them!! Today they helped me learn a faster & much easier workflow from start to finish on a session! This is not only going to help me feel less overwhelmed, but also help my clients get their photos much faster! I can't wait to finish my homework tonight and for our next session!

Sarah Liz Photography
CEO / Sarah Liz Photography
The Business of Photography

Whether you are establishing a new photography/cinematography business, or revamping an existing one, The Business of Photography/Cinematography coaching package will help you evaluate everything from your current assets to your future potential. As your mentors, we will consult with you in four sessions and assist you in creating an action plan for ultimate achievement and recognition.
You will, with our help, identify your target client, evaluate your social media, create collateral, and establish a marketing and operating plan. Through regular review of your action plan, you will be able to monitor your progress, adjust your goals, and reach new levels of professional fulfillment and success.
Clients will be walked through (3) total two-hour sessions over a 60-day period, along with a wrap up meeting that will include a final Q&A along with a review and ongoing action plan. This bundle can be found in The Store.
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Technical Coaching

The technical side of the field of photography/cinematography is constantly evolving. New equipment is available to professionals and amateurs alike – so how do you keep up and stand out? Our Technical Coaching Sessions are designed to help you keep abreast of the latest in trends, styles, hardware, software, and more. Spend a session talking gear and how and when to use which items, another on lighting techniques, a third exclusively on editing, and a fourth on good business planning.
Armed with best practices taught by veteran professionals, your business will blossom and your opportunities will multiply.  Clients will be walked through (3) total two-hour sessions over a 60-day period, along with (1) wrap up meeting that will include a final Q&A along with a review and ongoing action plan. This Bundle can be found in The Store.
15
One-on-one mentees we take on each year.
20
Maximum attendees at our workshops

The Store

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  • Lighting Workshop One on One Hands On - $1500

    $500.00
    This Workshop is One on One, just you and us, and all about Lighting. You will leave with a completely new skill set!
    Don't forget to Bring Your Camera!

    Effective use of Lighting has become one of the most talked-about traits of our Wedding Photography portfolio, but it wasn’t always that way. In fact, it took us years of practice, trial and error, and a lot of horribly-done Off-Camera-Flash images to learn how to properly use the equipment to create the types of images we do now. Now, we know what types of lights to use and how to use them to create a very Dramatic vibe, seemingly straight out of Hollywood. We also know how to use artificial lighting to create a soft and romantic ‘natural light’ looking image that still retains detail and depth. Off Camera Lighting does not need to be just for the super cinematic photographer; it can be for anyone looking to be in control of their art in any given situation.

    In this Hands-On Workshop, we cover:
    - Off Camera Lighting Basics
    - Gear (For Any Level and Budget)
    - Dramatic Lighting Basics
    - Lighting to Look Like Its Not Lit Basics (with use of Artificial Light)
    - 1, 2, and 3 Light Set Ups
    - Portrait Lighting
    - Reception Lighting
    - Creating a Mood with Light and Color
    We will end with a Dinner Q&A where you can ask us anything you want.

    * The Deposit for this workshop is $500. The total amount is $1500 split into three equal payments of $500.
    **See below for Day Of Workshop Schedule
    Maximum quantity exceeded
    Minimum purchase amount of 0 items is Required

    Lighting Workshop One on One Hands On - $1500

    This Workshop is One on One, just you and us, and all about Lighting. You will leave with a completely new skill set!
    Don't forget to Bring Your Camera!

    Effective use of Lighting has become one of the most talked-about traits of our Wedding Photography portfolio, but it wasn’t always that way. In fact, it took us years of practice, trial and error, and a lot of horribly-done Off-Camera-Flash images to learn how to properly use the equipment to create the types of images we do now. Now, we know what types of lights to use and how to use them to create a very Dramatic vibe, seemingly straight out of Hollywood. We also know how to use artificial lighting to create a soft and romantic ‘natural light’ looking image that still retains detail and depth. Off Camera Lighting does not need to be just for the super cinematic photographer; it can be for anyone looking to be in control of their art in any given situation.

    In this Hands-On Workshop, we cover:
    - Off Camera Lighting Basics
    - Gear (For Any Level and Budget)
    - Dramatic Lighting Basics
    - Lighting to Look Like Its Not Lit Basics (with use of Artificial Light)
    - 1, 2, and 3 Light Set Ups
    - Portrait Lighting
    - Reception Lighting
    - Creating a Mood with Light and Color
    We will end with a Dinner Q&A where you can ask us anything you want.

    * The Deposit for this workshop is $500. The total amount is $1500 split into three equal payments of $500.
    **See below for Day Of Workshop Schedule
    $500.00

    Lighting Workshop One on One Hands On - $1500

    $500.00
    Successfully Added to your Shopping Cart
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  • Real Wedding Experience - $1200

    $400.00
    When we first started shooting weddings in 2010, we had so many questions. We could see the amazing images that other photographers were creating, but we couldn't figure out how they created them under the circumstances that we were experiencing on our own wedding days. We saw other photographers getting blog features, but we just knew our weddings weren't the type that get published. And the timeline? Well we never had enough time to capture all that we hoped to. We knew that something wasn't adding up! It couldn't be that we just had horrible luck. We knew we had to learn how to dominate a wedding day!

    The best way to learn all that goes on at a real wedding? BE AT a real wedding. We will take you on one of our real weddings with us, where you will shadow us, see how we interact with our clients and their bridesmaids, groomsmen, and families, see how we work with other vendors, how we conduct the Bride and Groom Portraits, and the set up and execution of Ceremony and Reception. Within a few days after the wedding we will have a one hour Q&A where you can ask us any lingering questions about the day and how it went. We wish someone had offered this when we were first starting out! It would have answered all of our questions in one day!

    **The Deposit for the Real Wedding Experience is $400. The total amount is $1200.
    Maximum quantity exceeded
    Minimum purchase amount of 0 items is Required

    Real Wedding Experience - $1200

    When we first started shooting weddings in 2010, we had so many questions. We could see the amazing images that other photographers were creating, but we couldn't figure out how they created them under the circumstances that we were experiencing on our own wedding days. We saw other photographers getting blog features, but we just knew our weddings weren't the type that get published. And the timeline? Well we never had enough time to capture all that we hoped to. We knew that something wasn't adding up! It couldn't be that we just had horrible luck. We knew we had to learn how to dominate a wedding day!

    The best way to learn all that goes on at a real wedding? BE AT a real wedding. We will take you on one of our real weddings with us, where you will shadow us, see how we interact with our clients and their bridesmaids, groomsmen, and families, see how we work with other vendors, how we conduct the Bride and Groom Portraits, and the set up and execution of Ceremony and Reception. Within a few days after the wedding we will have a one hour Q&A where you can ask us any lingering questions about the day and how it went. We wish someone had offered this when we were first starting out! It would have answered all of our questions in one day!

    **The Deposit for the Real Wedding Experience is $400. The total amount is $1200.
    $400.00

    Real Wedding Experience - $1200

    $400.00
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  • Portfolio Photoshoot & Mentoring One on One - $900

    $300.00
    We remember looking through our portfolio and thinking that the images we were showing did not accurately represent us or our brand. The images we wanted were sitting in our brain, but somehow as each shoot came and went those images never came alive, and we weren't booking the clients we dreamed of working with because of it. Creating the images that tell the story of your brand is crucial to booking your dream clients.

    Join us as at a photoshoot created just for you with a couple styled for an Engagement or Wedding (your choice) where you will shoot alongside us. We will coach you through the shoot photographing the details as well as the models, working on your techinical skills as well as what and how to shoot for Blogs, Magazines, and other vendors. After the photoshoot, we will take you out for a Dinner Q&A to debrief and coach you on what very important steps to take after the shoot takes place. Not only will you walk away with new amazing images for your website and promotional materials, but you will be armed with the knowledge of new skills both technical and business.

    *See below for a typical Timeline of this Workshop
    *The Deposit for this Workshop is $300. The total amount is $900 split into three equal payments.
    Maximum quantity exceeded
    Minimum purchase amount of 0 items is Required

    Portfolio Photoshoot & Mentoring One on One - $900

    We remember looking through our portfolio and thinking that the images we were showing did not accurately represent us or our brand. The images we wanted were sitting in our brain, but somehow as each shoot came and went those images never came alive, and we weren't booking the clients we dreamed of working with because of it. Creating the images that tell the story of your brand is crucial to booking your dream clients.

    Join us as at a photoshoot created just for you with a couple styled for an Engagement or Wedding (your choice) where you will shoot alongside us. We will coach you through the shoot photographing the details as well as the models, working on your techinical skills as well as what and how to shoot for Blogs, Magazines, and other vendors. After the photoshoot, we will take you out for a Dinner Q&A to debrief and coach you on what very important steps to take after the shoot takes place. Not only will you walk away with new amazing images for your website and promotional materials, but you will be armed with the knowledge of new skills both technical and business.

    *See below for a typical Timeline of this Workshop
    *The Deposit for this Workshop is $300. The total amount is $900 split into three equal payments.
    $300.00

    Portfolio Photoshoot & Mentoring One on One - $900

    $300.00
    Successfully Added to your Shopping Cart
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  • Ask Us Anything Skype Session

    $250.00
    We have definitely been in a place where we really wanted to get some help on a specific topic, like how to price our services, or how to get out of a difficult situation with a client or another vendor (believe us, we have some crazy stories that you wouldn't believe even if we told you!), but we felt akward asking those questions for fear of how others would react.

    With this one hour Skype session with us, you don't have to worry about being judged or if your question is a 'bad' one. You can literally ask us anything, and we will talk you through and make sure you leave with a clear action plan to solve your issue. Branding questions. Awesome! Lighting questions? Yes, please! We will meet you on Skype, talk about your questions, go over your options, and then walk you through which option will be best for your situation. It couldn't be easier!

    *The total amount of this Session is $250.
    Maximum quantity exceeded
    Minimum purchase amount of 0 items is Required

    Ask Us Anything Skype Session

    We have definitely been in a place where we really wanted to get some help on a specific topic, like how to price our services, or how to get out of a difficult situation with a client or another vendor (believe us, we have some crazy stories that you wouldn't believe even if we told you!), but we felt akward asking those questions for fear of how others would react.

    With this one hour Skype session with us, you don't have to worry about being judged or if your question is a 'bad' one. You can literally ask us anything, and we will talk you through and make sure you leave with a clear action plan to solve your issue. Branding questions. Awesome! Lighting questions? Yes, please! We will meet you on Skype, talk about your questions, go over your options, and then walk you through which option will be best for your situation. It couldn't be easier!

    *The total amount of this Session is $250.
    $250.00

    Ask Us Anything Skype Session

    $250.00
    Successfully Added to your Shopping Cart
    Adding to Cart...
  • Business Bundle (4 sessions) - $750

    $250.00
    With two very different Business backgrounds, we each knew things that the other didn't and were able to share that with one another. Rich was knowledgable on sales and marketing, while Christine was knowledgable on psychology and branding. Suddenly, we each were twice as smart as before and twice as knowledgable about everything that goes on Behind the Scenes in a service-based business. From Branding and Marketing, to Pricing and Sales Strategies, you have it all here customized to fit your unique business. We will learn all about your business and why the world should be excited about it so that you can use our tools to effectively communicate with the world and your potential clients.

    We will walk you through your options and give recommendations in the following areas in Sessions each lasting Two Hours:

    - Setting Goals, Finding Your Target Client, and Assessing your current situation
    - Systems, Templates, and Workflow to keep your business moving smoothly so you can focus on more important aspects of your business
    - Marketing to Your Target Client and Sales Strategies that will work best for your personalized business plan
    - Followed with a final Wrap Up Session with our final recommendations and Q&A where you can ask us anything.

    *The Deposit for this Bundle is $250. The total amount is $750 split into three equal payments.
    Maximum quantity exceeded
    Minimum purchase amount of 0 items is Required

    Business Bundle (4 sessions) - $750

    With two very different Business backgrounds, we each knew things that the other didn't and were able to share that with one another. Rich was knowledgable on sales and marketing, while Christine was knowledgable on psychology and branding. Suddenly, we each were twice as smart as before and twice as knowledgable about everything that goes on Behind the Scenes in a service-based business. From Branding and Marketing, to Pricing and Sales Strategies, you have it all here customized to fit your unique business. We will learn all about your business and why the world should be excited about it so that you can use our tools to effectively communicate with the world and your potential clients.

    We will walk you through your options and give recommendations in the following areas in Sessions each lasting Two Hours:

    - Setting Goals, Finding Your Target Client, and Assessing your current situation
    - Systems, Templates, and Workflow to keep your business moving smoothly so you can focus on more important aspects of your business
    - Marketing to Your Target Client and Sales Strategies that will work best for your personalized business plan
    - Followed with a final Wrap Up Session with our final recommendations and Q&A where you can ask us anything.

    *The Deposit for this Bundle is $250. The total amount is $750 split into three equal payments.
    $250.00

    Business Bundle (4 sessions) - $750

    $250.00
    Successfully Added to your Shopping Cart
    Adding to Cart...
  • Technical Bundle (4 Sessions) - $750

    $250.00
    It is no secret that at the start of our Photography Business, one half of our team was a techie genius and the other half was... well dressed. Now, you wouldn't be able to tell the two apart when it comes to the techinical side of shooting. No matter how great your Business Strategies are, nothing can replace good solid work. Great images speak for themselves, and every truly great image has a skilled photographer behind it.

    You will be walked through (3) total two-hour sessions over a 60-day period, along with a wrap up meeting that will include a final Q&A along with a review and ongoing action plan:
    - The Best Gear Options for Your style and business model and the How When Why of what to use in which situations
    - Off Camera Lighting and Natural Lighting (Hands On In Person, or Skype if not possible)
    - Editing in Lightroom and Photoshop
    - Followed with a final Wrap Up Session with our final recommendations and Q&A where you can ask us anything.

    *The Deposit for this Bundle is $250. The total amount is $750 split into three equal payments.
    Maximum quantity exceeded
    Minimum purchase amount of 0 items is Required

    Technical Bundle (4 Sessions) - $750

    It is no secret that at the start of our Photography Business, one half of our team was a techie genius and the other half was... well dressed. Now, you wouldn't be able to tell the two apart when it comes to the techinical side of shooting. No matter how great your Business Strategies are, nothing can replace good solid work. Great images speak for themselves, and every truly great image has a skilled photographer behind it.

    You will be walked through (3) total two-hour sessions over a 60-day period, along with a wrap up meeting that will include a final Q&A along with a review and ongoing action plan:
    - The Best Gear Options for Your style and business model and the How When Why of what to use in which situations
    - Off Camera Lighting and Natural Lighting (Hands On In Person, or Skype if not possible)
    - Editing in Lightroom and Photoshop
    - Followed with a final Wrap Up Session with our final recommendations and Q&A where you can ask us anything.

    *The Deposit for this Bundle is $250. The total amount is $750 split into three equal payments.
    $250.00

    Technical Bundle (4 Sessions) - $750

    $250.00
    Successfully Added to your Shopping Cart
    Adding to Cart...
  • Gift Card

    $25.00
    Gift cards don't just have to be for someone else, especially when it means improving your business. I, Christine, once had my eye on an amazing pair of shoes from my favorite designer, but I had just bought a pair of boots and could not justify spending over $1000 on yet another pair of shoes! What did the lovely Rich do? He secretly bought me a giftcard every month for almost an entire year and then surprised me with all of them to go treat myself to my dream shoes. BAM. Gift Yourself! You deserve it.

    Also, other people like Gift Cards too, especially when it means improving their business.

    Gift Card

    Gift cards don't just have to be for someone else, especially when it means improving your business. I, Christine, once had my eye on an amazing pair of shoes from my favorite designer, but I had just bought a pair of boots and could not justify spending over $1000 on yet another pair of shoes! What did the lovely Rich do? He secretly bought me a giftcard every month for almost an entire year and then surprised me with all of them to go treat myself to my dream shoes. BAM. Gift Yourself! You deserve it.

    Also, other people like Gift Cards too, especially when it means improving their business.
    $25.00

    Gift Card

    $25.00
    Successfully Added to your Shopping Cart
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